Is now the right time to offload your JB Hi-Fi shares?

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Key statistics: ASX: JBH

Closing share price 05.06.18: $23.550 52-week high: $29.470 52-week low: $21.200 Most recent dividend: 86c Annual dividend yield: 5.63% Franking: 100%

We have maintained for some time that the JB Hi-Fi acquisition of The Good Guys was poorly timed at best and misguided at worst.

jb hi-fi

When it downgraded earnings guidance in May, it suggested that unfavourable weather had hit sales of air conditioners and heaters at The Good Guys.

But it also revealed that price cuts to maintain market share had crimped margins.

The forces on margins are unlikely to relent any time soon and a company generating an operating profit of $235 million on sales of almost $7 billion is not one to write home about.

SELL

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Roger Montgomery is founder, chairman and chief investment officer of Montgomery Investment Management. Following a successful career as an analyst and public company chairman, Roger published the first edition of his stock market guide, Value.able, in 2010, becoming an Australian best seller in just 16 weeks. He holds a Bachelor of Commerce and is a senior fellow of the Financial Institute of Australasia.