Chinese personal shoppers hit the front pages by cleaning out stocks of Australian baby formula for sale in China. But daigous now are a legitimate and powerful way for Australian businesses to sell anything from Ugg boots to health supplements.
Alan Deans is senior partner at Last Word Corporate Communications, and is a former journalist and editor.
It’s customer data that tells the story, says marketing strategist and Gruen regular Lauren Fried. “When you merge it all together it is magic.”
Peter Gilmore’s snow egg became a megastar when he made it on MasterChef. “I could have made $1 million if I had set up a stall outside the restaurant.”
Cedar Anderson’s Flow Hive became a hit two years ago when a crowdfunding campaign to raise $91,000 hit its target 477 seconds after launching.
Angus Kennard started out counting nails and measuring rope for his dad’s business. The business became Kennards Hire, and Angus became CEO.
In the early days of Instagram, Lauren Bath was a chef snapping photos in her spare time. Now it’s her full-time job, with more than 400,000 followers and a stream of corporate clients.