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How your Aussie loyalty could be hurting your share portfolio

home country bias how aussie loyalty could be hurting your investment portfolio shares asx google apple cba

There is no doubt that Australian investors love building a portfolio based around local shares.

This explains why most regular investors have the majority of their investment capital in Telstra, Qantas, BHP, CBA, Westpac or Macquarie Bank shares.

But have you ever wondered what returns you could generate if your portfolio had some shares in the leading technology companies such as Facebook, Amazon, Netflix and Google?

You may not realise it but by holding and buying mostly Australian shares you are limiting your investment potential due to what is known as “home country bias”.

What is home country bias?

This is the tendency for investors to hold a significant portion of their portfolio in domestic equities, thereby limiting their opportunities.

While home country bias is not unique to Australia, research shows that investors here have a stronger home country bias than those in most other developed countries. In Australia, some 66% of investor holdings are in domestic shares.

There are five key reasons we’ve identified:

1. Difficulty in buying and selling international shares. Until now, it has been quite difficult to invest in international shares because few brokers have offered access to international markets and those that do provide a very limited number of markets. For investors wanting to trade multiple offshore markets, this often forced them through a complex process of establishing accounts with multiple brokers. This has been a significant hurdle for investors wanting to trade international shares.

2. High costs. Australian brokers are renowned for charging high commissions and expensive platform fees, especially for international markets. These costs directly affect your bottom-line profits.

3. Familiarity with and investing in what you know. This is understandable as investors are more familiar with local companies such as CSL, AMP and Rio Tinto than they are with international shares like Amazon, Facebook, Tencent, Geely Automobile, China Steel, Komatsu, Tesla and Apple.

4. Tax and dividend treatment for local shares. Australian investors love their dividends and they love investing in companies that provide franked dividends that avoid double taxation.

5. Inertia and a bit of laziness. Some investors are content with investing in local shares and don’t want to put in the time and effort to invest in international companies.

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How is this limiting your investment potential?

If, like most Australian investors, you are only holding shares in domestic companies, you are limiting yourself to a tiny fraction of the global market: Australia represents less than 3% of the total global capitalisation.

This means that people who invest only in Australia are missing out on the opportunities presented by companies that account for more than 97% of global market capitalisation. These people are limiting the expansion of their investment portfolios and ultimately restricting their profit potential.

We are currently in an age of the most impressive technological advances the world has ever seen.

International companies are consistently delivering technologies responsible for share price gains unheard of in Australia. With access to international markets now easier and cheaper than ever before, can your portfolio afford to keep missing out on these opportunities?

If you continue to allow home country bias to dominate your investment decisions, you are restricting the diversification of your investment portfolio and losing out on the associated benefits of risk reduction. This is because you are participating only in a very small section of the overall market with an overweight exposure to any adverse conditions that may afflict the local market.

To be fair, during a resource  boom there is often no better market to be investing in than Australia’s. But money flows to where it generates the best returns and right now the opportunities outside the banking and resource sectors are too great to ignore.

If you reduce your home country bias, you can:

  • Access a much wider and bigger market outside Australia;
  • Diversify your portfolio, thereby lowering your risk; and
  • Potentially achieve your investment goals much faster.

Written by Alex Douglas

Alex Douglas

Alex Douglas is managing director of Monex Securities Australia, part of the Monex Group Inc.

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  1. Tell us something we don’t know Alex, everyone is well aware of all those point you mentioned.. If you can’t actually provide solutions (tell us how we can trade overseas equities in Australia and cheaply/safely), this article is as useless as tits on a bull.

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